Shaping the narrative: strategic communication as a catalyst for effective governance

By Enene Ejembi  People in positions of power need to improve how they communicate, and be more open, collaborative with their communities. Transparent and inclusive communication between the government and the public is essential for building trust, promoting accountability, and fostering a thriving democracy. Thus, strategic communication is a fundamental aspect of effective governance and leadership. When citizens have access to accurate and timely information, it helps build public trust. It's not just about disseminating information; it's about empowering citizens and enabling active participation in the democratic process. It provides material evidence for holding government officials accountable for their actions [...]