We catch people doing the right thing, then “name and fame” them for it, all on the assumption that telling the stories of do-gooders is contagious and encourages others to do the same. After 14 years, and 15 locations, we added Integrity Icon Somaliland as the 16th to spread the stories of public servants who go above and beyond to serve their communities. Later rebranded as the Good Governance Heroes Campaign – the campaign’s premise is that making integrity visible, aspirational, and socially celebrated could shift how citizens think and talk about public life. Five years on, the evidence [...]