Accountability Lab (AL) is a global nonprofit organization that makes governance work for people by supporting active citizens, responsible leaders, and accountable institutions. We operate in over a dozen countries across Africa, Asia, and Latin America, working with changemakers to strengthen integrity and transparency.

We are seeking proposals from qualified web design and development firms or freelancers to redesign and rebuild our website — www.accountabilitylab.org — to better reflect our mission, values, and global impact. The new website must be visually stunning, user-friendly, technically sound, and globally accessible.

2. Project Goals

• Modernize our digital presence with a visually compelling and intuitive design 
• Improve user experience and accessibility across devices and geographies 
• Streamline content structure to better communicate our work and results 
• Empower internal teams with an easy-to-use content management system (CMS) 
• Optimize performance for fast loading and SEO 
• Ensure scalability and security for future growth 

3. Scope of Work

A. Discovery & Strategy

• Review existing site and analytics 
• Audience analysis and stakeholder interviews 
• Define sitemap and content strategy 

B. Design

• Development of modern, responsive, and accessible design mockups 
• Visual identity integration (logos, colors, fonts) 
• Interactive elements to highlight impact (e.g., maps, stories, data visualizations) 

C. Development

• Fully responsive website for mobile, tablet, and desktop 
• SEO-friendly architecture 
• Easy-to-use CMS (preferably WordPress, but open to alternatives) 
• Integration with social media, newsletter tools, and third-party platforms (e.g., Mailchimp, Google Analytics) 
• Multilingual capabilities (current site supports French and Arabic) 

D. Migration & Launch

• Migration of selected existing content 
• Testing (functionality, speed, cross-browser compatibility) 
• Security setup and performance optimization 
• Staff training and documentation 

4. Deliverables

• Discovery report and project plan 
• Wireframes and design mockups 
• Complete website build and tested CMS 
• Final website deployment and launch support 
• Documentation and staff training materials 

5. Timeline

• RFP Issued: July 25, 2025 
• Proposals Due: August 16, 2025 
• Finalist Interviews: August 19–23, 2025 
• Contract Awarded: August 30, 2025 
• Project Kickoff: September 9, 2025 
• Launch Goal: December 2025 

6. Budget

Please provide a detailed budget proposal with estimated costs for:

• Design 
• Development 
• Project management 
• Optional: Ongoing support and maintenance 

We are open to phased approaches and scalable solutions.

7. Proposal Requirements

Proposals should include the following:

• Company profile and relevant team bios 
• Relevant project experience, particularly with nonprofits or global organizations 
• Design/development approach and CMS recommendation 
• Timeline with milestones 
• Budget estimate 
• At least 2 references or case studies 
• Optional: One-page visual concept/mockup (not required but encouraged) 

8. Evaluation Criteria

• Alignment with project goals 
• Quality and creativity of past work 
• Technical capability and CMS expertise 
• Budget realism and value 
• Understanding of AL’s mission and audience 
• References and prior success with global organizations 

9. Submission Instructions

Please email your proposal (PDF format preferred) to:
📧 [email protected]
📅 Deadline: August 16, 2025, 11:59 PM GMT

Subject line: RFP Submission – Website Redesign – [Your Organization Name]

10. Contact

For questions regarding this RFP, please contact:
Sheena Adams
Communications Director
[email protected]

Accountability Lab