The Best Weapon Against Ebola in West Africa Is Winning Public Trust
By: John Tozzi. This article was originally published by Bloomberg Business. The fight against Ebola is taking place on two well-known fronts: on the ground in West Africa, where governments and aid groups are racing to build treatment centers; and inside the lab, where scientists are trying to create vaccines and therapies to halt transmission. A third battleground, harder to track but no less important, focuses on efforts to win trust and change the behavior of the people most at risk of spreading the virus. It’s something many global aid groups were late to. “A huge mistake of the outbreak from [...]

