Blair Glencorse of the Accountability Lab discusses the importance of community-driven development and how filmmaking can engage people in accountability goals.

Many organizations and development professionals have found that reaching initial benchmarks is sometimes easier than sustaining them. However, with clear goals, development progress can be sustained in the long-run.

According to Blair Glencorse of the Accountability Lab, setting goals that are context-specific is critical. The Accountability Lab, he says, meets “people where they are, not where we want them to be,” and takes into consideration the varying levels of literacy, numeracy, and other practical skills of their clients when designing a program.

At the same time, a program is only as strong as its supporters so encouraging community members to speak up is equally important.

Taking a holistic approach, the Accountability Lab works with young people in Liberia, training them to create documentaries on issues related to accountability. The up-and-coming filmmakers then present the documentaries to their communities at film festivals to spread awareness and get people involved in tackling the tough issues.

VIDEO: Accountability Lab: building a community

This article was first published by the World Bank’s People, Spaces, Deliberation blog. Publication does not imply endorsement of views by the World Economic Forum.

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Author: Roxanne Bauer is a consultant to the World Bank’s External and Corporate Relations, Operational Communications department (ECROC).

Image: A woman picks tea leaves at a plantation in Nandi Hills, in Kenya’s highlands region west of capital Nairobi, November 5, 2014. REUTERS.